From Marketing to AI Strategy

I lead strategic transformation initiatives that enable companies to turn artificial intelligence—starting from marketing—into a permanent organizational capability across innovation, operations, and governance. My approach positions AI not as a technology investment or automation tool, but as an operating system that enhances decision-making quality for senior leadership and boards.

Following my education in design, I completed a master’s degree in entrepreneurship and innovation economics. I am currently pursuing doctoral research at Istanbul Commerce University, focusing on AI-driven global marketing strategies. This academic foundation allows me to integrate rigorous theoretical frameworks with practical, field-based experience.

Throughout my career, I have worked at the intersection of marketing, growth, and leadership, supporting companies in scaling, positioning, and strategic decision-making. I am also the founder of Swarm Connection, a platform operating at the intersection of AI, investment, and entrepreneurship, and I actively support early-stage ventures as an angel investor and mentor, contributing to investment evaluation, growth strategy, and strategic governance processes.